To advertise on facebook actually refers to a combination of advertisements on both Facebook and instagram. A combined help of both these platforms enables you to reach the specific target audience you want and reach your goals.
It is important to test, and optimise these things together with continuous analysis in Facebook Ads Manager. When all the above are set in place and prover to perform, you have added a powerful marketing tool to your marketing mix.
You can target ads towards the right audience in all the different customer journey stages, whether it concerns prospecting as well as retargeting. You get to take part in measurable results that clearly show if your investment is paying off. When all of this is tested and proven it is time to scale up and increase your profitability.
We develop marketing strategies with the foundation of long-term and profitable advertising. A combination of our knowledge in Facebook, digital marketing and insights about your brand makes us able to create this.
With insights about your current customer audience we can optimise and find your target audience Facebookand instagram
Our focus is simple:– Return on investment– Long-term performance– Continuously gather new data about your customers to optimise which people will be watching your ads
We are making sure that your content is adapted for both Facebook and Instagram. We will either customizeyour current content or create simpler videos and images for your brand.
A groundbreaking concept for profitable advertising is to constantly update and keep track of the resultsand optimise after this. When this is proven we will help you scale up your profitability.
The beautiful thing with Facebook advertising is the possibility of measurable results. We can measure click and reach, but in the end all forms of advertising have the same goal in terms of profitability. Achieving profitable results differs depending on what type of business you conduct and what your offers are.
Getting insights into your business and understanding what you want to achieve is always the first step when starting a collaboration with us. This will lay the foundation for us to base our strategy on. The next step is to come up with the most suitable strategy for your brand.
To set the right expectations of advertising in terms of KPI:s is key in order to measure and optimise towardsyour goal. One form of KPI is “Purchase” while another can be “website visitors” or getting people to fill ina contact form. Your business model and sales cycle will decide this outcome.
In order to achieve conversations, it is important to keep track of where in the customer journey each specific target audience is. It can take some time and customers may need repeated contact before we can generate conversations.
A balance between reaching out to new customers and continuously engaging existing customers is key to long-term and profitable advertising.
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